Active Design

Investing in Vision

Posted by on Oct 31, 2013 in Active Design, Featured, Featured Articles, Vision | 0 comments

Investing in Vision

When you’ve created and shared a successful experience with the world, one question people love to ask is “Where do your ideas come from?” For those of us who generate creative concepts regularly, we know that’s the wrong question to ask. The greatest hurdle to creating a great experience isn’t imagining it. Having a captivating concept appear in our heads comes just after breathing in terms of how often it occurs, and one of the great motivations for doing focused work is making them stop. What takes real effort and skill is defining your dream with enough detail and passion that you...

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Active Design Podcast Episode 010: Will Marshall

Posted by on Oct 1, 2013 in Active Design, Music, Technology | 0 comments

Active Design Podcast Episode 010: Will Marshall

http://media.blubrry.com/the_inevitable/p/pcast.andrewpmayer.com/Podcasts/ActiveDesign010-Will_Marshall.mp3 Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS I’m back with an interview with breaks DJ and music producer WIll Marshall. You can find his digital home at www.willmarshall.me We get into the deeper aspects of music and technical production, discussing marketing, performing, coding, music, and more! http://pcast.andrewpmayer.com/Podcasts/ActiveDesign010-Will_Marshall.mp3 [audio:...

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Hardcore Anger: Fans Grieving for Fictional Worlds

Posted by on Sep 6, 2013 in Active Design, Featured, Featured Articles, Uncategorized | 0 comments

Hardcore Anger: Fans Grieving for Fictional Worlds

      There’s been a fair number of discomforting events over the past few weeks where designers and developers that I know have been forced to face anger from fans outraged enough to threaten them with murder (or words), simply because they aren’t making the “right” kind of entertainment and/or aren’t making things the way the fans think they should be made.   Before I go any further, or say anything else, I’ll say this: If you have ever referred to another human as a cancer on anything, you need to stop reading this, and go get...

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Active Design Podcast Episode 009: Ken Levine Part 2

Posted by on Aug 29, 2013 in Active Design, Media, Narrative, Technology, Video Games | 3 comments

Active Design Podcast Episode 009: Ken Levine Part 2

http://media.blubrry.com/the_inevitable/p/pcast.andrewpmayer.com/Podcasts/ActiveDesign009-KenLevine.mp3 Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS We’re back with the second half of my interview with Ken Levine. This week we go deep and discuss the relationship between interactive media and storytelling by way of games, movies, books, and every other media we can think of. Warning: BIOSHOCK SPOILERS in the back half. [audio http://pcast.andrewpmayer.com/Podcasts/ActiveDesign009-KenLevine.mp3 ]     SHOW NOTES INTRO 1:45 Games are getting more...

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Playing With Emotions: It’s Never “Just” a Game

Posted by on Aug 23, 2013 in Active Design, Featured, Featured Articles, Newsletter, Video Games | 0 comments

Playing With Emotions: It’s Never “Just” a Game

It was only a few years after I’d started in the game industry that I made something that was almost entirely *not* a game. It was called Dogz, and it was something different: a virtual pet that lived on your desktop and that you could train. It grew a pixel a day, it ran away if you didn’t feed it, and it had an artificial brain that could learn some tricks (and forget others) if you gave it treats. It looked like a game: there were buttons, and toys, and things to do with it, but that wasn’t the *point*. It was about emotions and connection. That’s what turned...

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The New Analytics: Big Data and The Red Pill

Posted by on Aug 13, 2013 in Active Design, Data | 0 comments

The New Analytics: Big Data and The Red Pill

Last week saw a huge victory for Big Data and analytics. If you’re not the kind of person who follows news about the news you may have missed the most metaphorical story of them all: Nate Silver, America’s premiere statistician (and all around Big Data rockstar) has left the New York Times Silver has abandoned the Gray Lady for the Magic Kingdom, taking his curious bag of numbers and heading off for the Disney empire. The fact that the journey of a statistician could ignite a frenzy on the web should open the eyes of anyone who still thinks “big data” and metrics...

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